Noun:

1. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

2. the friendly hope that something will succeed

3. a disposition to kindness and compassion;

   "the victor's grace in treating the vanquished"
   

1.友善；善意；亲善
goodwill is a friendly or helpful attitude towards other people, countries, or organizations.

e.g. I invited them to dinner, a gesture ofgoodwill...
我请他们吃饭以示友善。
e.g. They depend on thegoodwill of visitors to pick up rubbish.
他们相信游客会自觉捡起垃圾。

2.信誉；商誉
Thegoodwill of a business is something such as its good reputation, which increases the value of the business.

e.g. We do not want to lose thegoodwill built up over 175 years.
我们不想让历经175年树立起来的良好信誉毁于一旦。

a goodwill gesture'/a gesture of goodwill

友好的表示

a spirit of goodwill in international relations

国际关系中的亲善精神

We do not want to lose the goodwill built up over 175 years.

我们不想让历经175年树立起来的良好信誉毁于一旦。

They depend on the goodwill of visitors to pick up rubbish.

他们相信游客会自觉捡起垃圾。

I invited them to dinner, a gesture of goodwill...

我请他们吃饭以示友善。

We paid 'uffe110 , 000 for the shop, and 'uffe12000 for its goodwill.

我们用一万英镑买下了这家商店, 两千英镑买下了它的信誉.

We went to Vietnam with nothing to offer, with no bargaining chip except our goodwill.

我们到越南,没有好处可以提供, 也没有谈判的筹码─除了善意之外.

There is goodwill between the former enemies.

过去的敌对者之间现在有了亲善之意.

Careful planning and organizing are required to convey the disappointing news and yet maintain goodwill.

这尖信函要求仔细构思和组织,以在传达令人失望的信息的同时,还能保持善意.

Contributing to attachment, integration and value fluctuation of business goodwill, calculation of value is more difficult.

商誉的依附性 、 整体性、价值波动性等决定了其价值确切计量的难度较大.

His heart is full of goodwill to all men.

他心里对所有人都充满着爱心.

He set to work with real goodwill.

他认真努力地干了起来.

A perception therefore persists that China's goodwill extends only far as its interests are not affected.

因此有一种看法认为,中国的这种友好只是在它的利益不受影响的情况下.

On Sunday, Georgia said it had withdrawn its troops from South Ossetia's capital a goodwill gesture.

格鲁吉亚星期天表示, 格鲁吉亚军队已经从南奥塞梯首府撤出,以表善意.

I place a high value on your goodwill, Victor.

我对你的善意估价很高, 维克托.

But this difficulty is reasonably easy to remove with a little goodwill.

但这一困难完全可以付诸一点善意轻易地加以解决.

Some concepts, such as business group and goodwill, are discussed in this dissertation.

论文中对一些概念进行了阐述, 如集团、商誉的概念.

To accountants , however, goodwill has a very specific meaning not necessarily limited to customer relations.

然而对会计人员来说, 商誉有不限于客户关系的一种特定的意义.

To regain or try to regain ( friendship or goodwill ) by pleasant behavior.

取悦以讨好的行为重获或试图重获 ( 友谊或好感 )

Gone are the days when valuations were done mostly for properties and goodwill only.

过去的时间评估行业大多仅对有形资产和商誉进行评定.

Peanut Corp.'s earnings before any goodwill amortization or depreciation adjustment are 80 million.

花生公司在没有调整摊销和折旧之前利润是8亿.

There are two lies: the lies of goodwill and malicious lies.

有两种谎言: 善意的谎言和恶意的谎言.

UNHCR goodwill Ambassador Adel Imam with refugee children at an art exhibition in Cairo, June 2005.

联合国难民署形象大使阿道-阿曼在2005年开罗的一个艺术展览上和难民儿童在一起.

And it's this history that has generated enormous goodwill towards the United States by ordinary Indonesians.

正是这段历史引发了印尼老百姓对美国的巨大善意.印尼外长哈桑. 维拉尤达也在讲话中也指出了这一点.

The carrying amounts of goodwill and intangible assets are given in note 15.

运载的相当数量信誉和无形资产在笔记15被测量.

The goodwill and skill of both partners are critical to a venture's success.

双方合股人的诚意与技术是合资企业成功的关键.

A Discussion on the Entrance of goodwill Into the Accounting System.

商誉进入会计核算体系的探讨.

Against that, such skulduggery would lose China the goodwill it has bought this week.

针对以上这点, 如此欺诈的手法会让大陆赔掉她本周带来的美好意愿.

Furthermore, we need to generate goodwill between the office staff and the other employees.

更进一步说, 我们需要在办公室职员与其他雇员之间建立友谊.

• good will亲善

• Some pious men..spoke of him, not indeed with esteem, yet with goodwill.

  出自：Ld Macaulay

• Every man of goodwill should devote all his powers to preserving the few good things remaining to us.

  出自：E. Waugh